Analyzing CPaaS trends that will be shaping the future of Customer Communication in 2025
Customer communication is evolving faster than ever, and businesses that stay ahead of the curve are the ones that will thrive. Juniper Research projects that the CPaaS market will reach $29 billion globally by 2025, growing from $10 billion in 2022. Infact Gatner predicts that by 2025, 95% of global enterprises will utilize API-enabled CPaaS […]
Mobile Number Portability and Its Benefits for Consumers and Operators
What is Mobile Number Portability (MNP)? Mobile Number Portability (MNP) enables cellular users to retain their existing mobile numbers while switching networks. Usually, when customers decide to change their network, they have to give up their phone numbers, which often discourages them from switching. MNP changes this paradigm by allowing consumers to retain phone numbers […]
The Significance of Fraud Management in Securing Business Integrity
Fraudsters devise different methods to deceive businesses and consumers, leading to significant financial losses. For companies, the consequences of fraud can be particularly harmful, leading to a loss of customer confidence, damage to brand reputation, and potential fines. So, how can you protect your business? The answer lies in implementing a solid fraud management system. […]
From Traditional to Transformative: The Impact of CPaaS on Business Communications
Communication is the heartbeat of successful businesses in today’s fast-paced digital landscape. Traditional methods—think landlines and email chains—rapidly give way to innovative solutions that redefine how we connect and collaborate. Enter CPaaS, or Communications Platform as a Service, which is not just a buzzword but a game-changer in business communications. Imagine effortlessly integrating voice calls, […]
Exploring SMS Firewall and Its Benefits for Secure Messaging
SMS Firewall SMS Firewall is a security measure that protects a mobile network from external threats, including those from the internet. It observes and filters SMS traffic, both incoming and outgoing, based on set security rules. The primary goal of an SMS Firewall is to guard mobile networks from SMS-based attacks, such as SMS pumping. […]
Drawbacks of Using SMS Grey Routes
Grey Routes A grey route is a method for sending telecommunications traffic that is not authorized by the MNO. Usually, this involves sending international messages at cheaper rates by disguising them as local or person-to-person messages. In some cases, grey routes may involve routing practices that are legal in the sender’s country but prohibited in […]
Don’t Get SIM Swapped: Understanding the Scam and Taking Control.
SIM swapping can involve simply moving an old phone number to a new SIM card. It is often done for practical reasons, such as losing a phone, getting a new one that needs a different SIM size, having a damaged SIM card, or finding a better mobile plan. In these cases, SIM swapping is completely […]
Understanding and Preventing SMS Spoofing
Ensuring message security is critical in today’s digital age of instant communication. One emerging threat in this area is SMS spoofing, but what exactly is SMS spoofing, and how can individuals safeguard themselves against it? SMS spoofing is a technique used by malicious actors to manipulate the sender’s information in a text message. Essentially, it […]
Transform Your Business Communication with Zeta Tech’s Wholesale Voice Services
In today’s globalized world, efficient and affordable communication is crucial for business prosperity. Wholesale voice services play a key role in achieving this goal. By allowing businesses to purchase large quantities of voice minutes at lower rates than traditional phone services, wholesale voice brings significant cost savings, particularly for companies with high call volumes. Zeta […]
Upgrade Your Domestic A2P Messaging with Zeta Technologies
Mobile network operators, regulators and aggregators are always looking for ways to improve their services in the telecommunications industry. One vital aspect often overlooked in managing mobile networks is efficiently handling the flow of domestic traffic, especially application-to-person (A2P) traffic. Managing the growth of this traffic is complex and presents challenges for MNOs in categorizing […]
